The Jeb Bush “Don’t Panic, Everything Is Fine” campaign is up and running. With his poll numbers in decline, Jeb is rolling out endorsements and assuring reporters that he’s meeting fundraising targets and will have plenty of money to take the Jeb 2016 machine all the way through the primary season. The arc of Jeb’s campaign is following a very Bush-like trajectory – he started the nominating contest with a “shock and awe” strategy of winning the primary early by scaring off all other pretenders; now he’s fighting off an unexpectedly resilient insurgency and promising that everything will work out in the end because he’s prepared to, ahem, stay the course.

Team Bush argues they’re built to go the distance in the primary, but that won’t matter if Jeb has nothing to offer