While lots of celebrities maintain close relationships with fan communities, Swift has always been in a league of her own (she resembles, per reporter Howard Gensler, “a one-woman Make-A-Wish Foundation”). Much like loving cats and engaging in tumultuous romances, building one-on-one relationships with her fans is one of the most enduring attributes of the Taylor Swift™ brand — and one of the reasons why she has the most loyal supporters of any artist in the business. Swift has reconstructed the fan-artist relationship to make it feel like a friendship, and whether or not she has ulterior motives for her good deeds (or just has no concept of money) she sure does manage to get a lot done. She’s a gift-wrapping monster!
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