Silicon Valley needs to start asking itself the question: How do we think our users would feel if they knew we were feeding them false information? If they don’t understand the natural anger and betrayal that would likely ensue, then maybe they shouldn’t be running websites that are designed to promote human connection. The scary thing is, when you see a title like “We Experiment on Human Beings!” you start to realize that many of these people don’t even realize that there is a line that shouldn’t be crossed in the first place.